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Jeff advises and invests in social enterprises and works with entrepreneurs who are building businesses with potential to be of great benefit to humanity and the environment. Previously, he founded New Leaf Paper with the mission of leading a shift toward sustainability in the paper industry. Founded in 1998, New Leaf Paper put forth first positive vision for the paper industry integrating the principles of sustainability. New Leaf pioneered a collaborative business model and successfully executed a series of major, environmentally leading product innovations, creating a new market within the paper industry for truly sustainable products. In 2100, Forbes recognized Jeff as as one of the 30 top social entrepreneurs, and New Leaf has received extensive recognition for its leadership, including Best for the Environment from B Corporation for the last three years running. Since 1990, he has actively contributed to the growth of the sustainable business community as an entrepreneur, public speaker, lecturer at leading business schools, investor, and advisor to social enterprises. He was an early supporter of the rise of B Corporation, signing the B Corporation Declaration of Interdependence in 2007 with New Leaf Paper as a Founding Member, and joining Method and Plum as one of the first Delaware Public Benefit Corporations in 2011. His personal mission statement is: Design, advise, and create businesses and social institutions that bring out the best in human nature. Align our behavior with a sustainable, abundant, just, and beautiful world. His strengths: Systems thinking to connect big vision with effective action, launching social enterprises and advising social entrepreneurs, building authentic value driven brands, product innovation, creating strategic partnerships, inspiring people. Jeff is a 2009 Henry Crown Fellow of the Aspen Institute and a member of the Aspen Global Leadership Network.