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Gloria Zhang is the CEO & senior partner of Horizon Research and Consultancy Group and is responsible for the Group's overall development. Gloria gives lectures on the process of user interaction in the era of data, consumer trends in China and brand communication. She has also published professional books and articles such as "A Changing China: Day to Day Life in the New Century, Youth Trends in China, and Market Research - the Pathway from Consumer Needs to Final Products." She serves as the China representative of ESOMAR, an organization that promotes the value of market and opinion research in effective decision-making. Gloria received her MBA from George Washington University and Master's degree in Economics from China Renmin University. Gloria is a Fellow of the third class of the China Fellowship Program and a member of the Aspen Global Leadership Network.