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Kyle Rolfing, MBA, is the co-founder and former president of Bright Health, a health insurance startup serving the individual insurance market. Previously, Kyle was founder, president, and CEO of RedBrick Health, a consumer health engagement company that rewards people for their investment of time and energy in their own health and well-being. Prior to that, Kyle founded and served as CEO of Definity Health, where he and his team created the first consumer-driven health plan in the country. In addition to serving on nonprofit boards focused on helping underprivileged and special needs kids, Kyle leverages his experience as a healthcare entrepreneur as a board member and advisor to several health care start-up organizations. Over his career, Kyle has successfully built and positioned new technologies, recruited and developed world-class teams, attracted top venture capital investors, created positive cultures of innovation, and created significant value for shareholders. Kyle earned his MBA from the Carlson School of Management at the University of Minnesota. He resides in the Twin Cities with his wife and 4 children, where he enjoys golf, skiing, and traveling with his family. Kyle is a Fellow of the second class of the Health Innovators Fellowship and a member of the Aspen Global Leadership Network.