Title and Organization:
Reshma Anand is founder and CEO of Earthy Goods. A business school graduate, she switched from a mainstream corporate career with Unilever to use her skills and make a difference to micro entrepreneurs making handcrafted products in India's villages. Earthy Goods was set up with the aim of addressing the challenge of fair and viable market access often encountered by resilient entrepreneurs and artisans in India's villages. Despite these odds, they strive to make a living through quality products and also create local employment for women. Earthy Goods is possibly the first of its kind end-to-end solution provider for small and sized social enterprises in rural India. The company has now worked with a number of micro entrepreneurs across deep remote parts of India - including the hills states of Ladakh, Himachal Pradesh, Uttarakhand and the North-East, Kutch, Orissa, Jharkhand and Andhra Pradesh. An Economics graduate from University of Delhi and an MBA from IIM-Bangalore, Reshma started her career with the FMCG giant Hindustan Unilever Limited (HUL). Her 6-year stint at HUL gave her a sound foundation in sales, market research, new product development and marketing across some of the leading consumer product brands in India. Her next assignment was with a start-up where she spearheaded marketing, business development and fund raising at Development Alternatives. Entrusted with the task of setting-up franchised tele-centers in UP, MP and Punjab, she came face to face with issues faced by Indian entrepreneurial ventures-in private and developmental sectors. Reshma has had an unconventional career path and varied experience combined with a deep understanding of rural markets. She was selected as a TED India fellow in 2009. She is a Fellow of second class of the Kamalnayan Bajaj Fellowship and a member of the Aspen Global Leadership Network.