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Amrish is CEO at Ritu Kumar, which is one of India's largest & most respected luxury apparel companies. He has been instrumental in transforming a small scale, labor-intensive boutique organization into a scalable fashion retail company and for implementing the company's first private equity fund raise (Everstone Capital) in 2014. Amrish has re-oriented the brand products and image, which maintains the legacy of the brand while attracting a younger aspirational consumer. Part of this process includes the launch of sub brands including fashion based pret apparel sub-brand 'LABEL' Ritu Kumar. Label's charter is to create a unique, sophisticated product and aimed at a young, global Indian woman with a contemporary lifestyle. His significant achievement lies in implementing a unique supply chain and retail orientation for the business. Over the years he has worked with high skill craft areas to develop more sustainable models of sourcing and patronage. It has helped develop an understanding of the dynamics involved with an industry moving away from its traditional moorings and the impact to the communities involved. Amrish is also passionate about media and entertainment. In 2008 he launched a record label Mummy Daddy Records, a company involved in promotion of music and upcoming talent. This venture has morphed into an online video initiative, www.mummydaddy.com. Amrish has previously served in roles at leading financial including HDFC Bank and Kotak Securities. He comes with a Master in Business Administration from USC in L.A. and a Bachelor's in Economics from Bristol University. He is a Fellow of the fifth class of the Kamalnayan Bajaj Fellowship and a member of the Aspen Global Leadership Network.
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