Profile
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Srikumar Misra is an entrepreneur and the Founder of Milk Mantra, a new age dairy foods
venture which leverages brand capital, functional innovation & technology to address the
wide problem of consumer trust deficit. He is a practitioner & thought leader in conscious
capitalism and his pioneering new approach to creating wide scale sustainable impact
through his startup has brought the ideas of responsible entrepreneurship to the forefront
of the business & startup culture in India.
Milk Mantra is India’s first agri-food startup to be VC funded and Sri’s journey of raising
unconventional funding from both impact & global mainstream investors and building a
transformational high growth business has been covered extensively by international
publications including The Wall Street Journal, Forbes and also been reviewed in case
studies done by Stanford Business School & Indian Institute of Management. Sri has
featured in Fortune India’s 40 under 40 list of business leaders defining the new economy.
He has a US Patent on his functional health beverage.
In his previous avatar, he had a highly successful corporate career over 8 years with the
Tata Administrative Service, the leadership resource of the Tata Group, where he rose
quickly to become Director of Mergers & Acquisitions at Tata Tetley group in London. He
left this in 2009 to return to his home state, Odisha in India and start Milk Mantra. An
engineer and MBA by qualification, he has lived and worked in various parts of the world.
Sri is a fellow of the Aspen Institute, and is an occasional speaker in various global forums
& institutions.
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