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Mindelle Ziff is Founder of Z18 Ventures, LLC with interest in select consulting projects and early-stage investments that leverage her advertising, cause marketing, and entrepreneurial experience.
Mindelle completed the sale of Kaleidoscope YFM into Gotcha Media Holdings, LLC in December 2016. She served as President and CMO during the merger and integration; and she remains an owner.
The Gotcha Group is a diversified marketing and advertising platform focused on connecting brands with collegiate and community audiences across the U.S. Gotcha creates unique and impactful engagement opportunities on college campuses, via schools/community groups, and at distinctive events through: smart bike share, sustainable ride share, on campus media placement, and targeted sampling and educational programs.
Prior to Gotcha, Mindelle was Founder and CEO of Kaleidoscope YFM, a youth, family and millennial marketing agency with specialty in education, cause, and lifestyle marketing.
An industry leader in marketing for youth, family, and college audiences, she delivers strategic insights and targeted, peer-based activation for Fortune 500 brands and non-profits. With each client initiative, her goal is to galvanize trusted influencers and communities through integrated, action-oriented engagement.
Pragmatic business savvy, keen audience intuition, and entrepreneurial curiosity enable her to navigate the ever-changing world of youth marketing, while forging lasting industry relationships. She is passionate about families and marketing, particularly about melding the two in a purpose-driven, cause-oriented manner that reaps tangible rewards for both.
Extending her commitment to youth and education, Mindelle co-founded Push-Up & Up, Inc. a non-profit to raise awareness and funding to decrease the dropout epidemic in South Carolina through Communities In Schools.
Mindelle is a Fellow of the eighth class of the Liberty Fellowship Program and a member of the Aspen Global Leadership Network.
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