About
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Mindelle Ziff is Founder of Z18 Ventures, LLC with interest in select consulting projects, health and wellness initiatives, and early-stage investments that leverage her advertising, cause marketing, and entrepreneurial experience.
Mindelle was Founder and CEO of Kaleidoscope YFM, a youth, family and millennial marketing agency specializing in education, cause, and lifestyle marketing. With the sale of Kaleidoscope YFM into Gotcha Media Holdings in 2016, Mindelle served as President and CMO during the merger and integration.
The Gotcha Group delivered a diversified marketing and advertising platform focused on connecting brands with collegiate and community audiences across the U.S. Later divided into ITK Collective, Rivet Campus Media, and Gotcha Mobility (acquired by Bolt Mobility), the companies create unique and impactful engagement opportunities on college campuses, via schools/community groups, and at distinctive events through: smart bike share, sustainable ride share, on campus media placement, and targeted sampling and educational programs.
An industry leader in marketing for youth, family, and college audiences, Mindelle delivers strategic insights and targeted, peer-based activation for Fortune 500 brands and non-profits. With each client initiative, her goal is to galvanize trusted influencers and communities through integrated, action-oriented engagement.
Pragmatic business savvy, keen audience intuition, and an inexhaustible work ethic enable her to navigate the ever-changing world of youth marketing, while forging lasting industry relationships. She is passionate about families and marketing, particularly about melding the two in a purpose-driven, cause-oriented manner that reaps tangible rewards for both.
Extending her commitment to youth and education, Mindelle co-founded Push-Up & Up, Inc. a non-profit to raise awareness and funding to decrease the dropout epidemic in South Carolina through Communities In Schools (CIS). Push-Up & Up was integrated into CIS school programming for 10 years.
Mindelle is a Fellow of the eighth class of the Liberty Fellowship Program and a member of the Aspen Global Leadership Network.
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