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Alexandra Alfaro is the luxury brands division director for Grupo Wisa. Prior to this, she was senior vice president of Marketing for Cable & Wireless Panama, the leading telecommunications company in Panama. She oversees Marketing, Advertising and Brands Communications for consumer and corporate services of CWP. She was previously the regional manager of Miller Genuine Draft for Latin America and before that the marketing director of Global Beer Brands at SAB Miller Panama. Before moving to Panama, she worked in her native El Salvador as regional marketing director for Tecoloco.com, an online recruiting site where she was also partner. In parallel, she consulted in beverage portfolio strategies in Costa Rica and Panama. Alexandra worked for SAB Miller in El Salvador from 1999 to 2005 as marketing director for the mainstream beer brands portfolio, as well as for the Coca-Cola Company. Her biggest achievement in her career in the beverage industry was leading Miller Lite's launch in Panama. This was catalogued as the most successful brand launch SAB Miller has seen in Latin America since entering the region back in 2002. Miller Lite's results led her to win a Mercatus award (SAB Miller's top award at a country level for excellence in marketing strategy and execution). Alexandra has been married to Alfonso Molina for five years and has two children, Ariela and Alfonso. She is a Fellow of the eighth class of the Central America Leadership Initiative and a member of the Aspen Global Leadership Network.
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