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Andy Cunningham is an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” and has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. The 5-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy serves on the corporate boards of: Specialized Bicycle Components, Inc. (bicycles and gear), Finelite, Inc. (LED lighting systems), GrowthPlay, LLC (sales effectiveness firm) and RhythmOne, LLC (programmatic ad platform). She also advises Virta Health, AirPR, Traackr, MixR, OptzzChain and Wellomics. In addition, Andy sits on the boards of The Aspen Institute; Menlo College; Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications; and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She is a 1998 Henry Crown Fellow at the Aspen Institute and holds memberships in WPO, CEO, TED and Women Corporate Directors. Andy graduated from Northwestern University and lives in Sausalito, California with her husband Rand Siegfried.