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Aedhmar Hynes is a Board Director of Rosetta Stone Inc. RST (NYSE), The IP Group plc IPO.L (LSE) and Tupperware TUP (NYSE). For the past several years, Aedhmar has ranked among the top 50 most powerful global communications professionals and in 2019 was inducted into PRWeek’s Hall of Fame. Most recently, she was the Chief Executive Officer of Text100 one of the world’s largest, digital communications agencies with 22 offices and over 600 consultants across Europe, North America and Asia. Her specialization has been in the technology industry and her consulting work included clients such as Adobe, Cisco, Harmon, IBM, Lenovo and Xerox. Aedhmar has worked in the communications and marketing industry for more than three decades, leading and supporting many of the world’s most important brands through digital transformation and technology disruption. She works closely with client executives, coaching them on company brand reputation, purpose and cultural change driving stakeholder value, customer engagement and brand loyalty.
In addition, Aedhmar is a Trustee and the immediate Past-Chairman of The Page Society, the preeminent industry body for Chief Communications Officers of Fortune 500 companies. She is a member of the Advisory Council of the MIT Media Lab and a Board Director of TechnoServe. In 2019 Aedhmar was inducted into the PRWeek Hall of Fame. Her most recent awards include The 2019 Humanitarian Award from Concern Worldwide, being named the 2018 Global Communications Professional of the Year and receiving The NUI Galway Alumni Award for Business and Commerce. Prior to this she received The Center Plank Mentoring Award, The Page Distinguished Service Award and The Global Technology Award for Communications. She is a 2008 Henry Crown Fellow of The Aspen Institute and a member of The Aspen Global Leadership Network.