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Rob Price became CEO of School of Rock in 2017. He leads a global enterprise of over 235 schools, which teach individual musical proficiency through group performance. Rob is also an enthusiastic School of Rock student, participating as a keyboardist, singer and guitarist in the adult band program. Prior to School of Rock, Rob was President of Edible Arrangements, helping to grow that company's physical and online sales. Rob joined Edible after more than seven years as chief marketing officer of CVS/pharmacy, where he shifted the brand’s strategy from mass media to targeted customer engagement and drove industry leading growth. Rob also held held senior marketing, merchandising and strategy positions for Wawa Food Markets, H-E-B Grocery and Imasco Limited. He began his career as a strategy consultant with Monitor Company. As a board member, Rob helped Walker and Company navigate a sale to Proctor and Gamble in 2018. An admitted theater geek, Rob was a producer for the broadway musical version of Dr. Zhivago, which continues to run internationally. Rob's community service efforts have included leading corporate fundraising campaigns for Easter Seals and United Way, serving as a host parent for the Chernobyl Children's Project and board membership for Junior Achievement of the Delaware Valley. In 2010, Rob collaborated with his wife and three sons on a CD of original music to raise awareness and funds for Haiti earthquake relief. This effort was recognized by the Clinton Bush Haiti Fund and President Préval of Haiti. Rob holds a B.S. in Applied Economics from Cornell University. He earned an M.B.A. with High Distinction from Harvard Business School, where he was named a George F. Baker Scholar. Rob served for two years as a guest faculty member in the Wharton M.B.A. program. He is a 2012 Henry Crown Fellow of the Aspen Institute a Braddock Scholar and a member of the Aspen Global Leadership Network.