About
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Troy Carter is founder and CEO of Q&A, a music & technology company focused on building integrated solutions for artists via distribution, management, label services, and data analytics with an artist-driven approach.
Formerly, Troy was founder/CEO of Atom Factory. Most recently served as Spotify’s Global Head of Creator Services, overseeing relationships with artists, producers, songwriters and labels. In 2017, Troy was named Entertainment Advisor to the Estate of Prince Rogers Nelson.
Troy rose to prominence in the music industry, nurturing the career of hip-hop sensation Eve before transforming Lady Gaga into a global pop phenomenon. Since then he's managed the careers of John Legend, Lindsey Stirling, Meghan Trainor and Charlie Puth. His foray into the tech world resulted in the formation of Atom Factory's angel fund and VC fund Cross Culture Ventures. Early-stage investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, MOAT, Gimlet Media, Thrive Market, and ATTN.
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