User Profile

https://www.linkedin.com/in/danielleapplestone

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Founder, SQRLE

Danielle Applestone is the founder of SQRLE, a company that helps startups craft their story, build their culture, and go faster. Previously she was the co-founder and CEO of Daughters of Rosie. Daughters of Rosie helped growing companies attract, hire, and retain diverse teams. They worked with companies that were ready to walk the walk and protect their investment in diversity with practices and policies that ensure retention. Danielle is formerly the CEO of Bantam Tools, a Berkeley-based manufacturer of desktop CNC (Computer Numerical Control) machines. Prior to that Danielle ran a U.S. Government Defense Advanced Research Projects Agency (DARPA) project to develop digital design software and manufacturing tools for the classroom. When the DARPA funding ended, her team took their technology and launched Other Machine Co., which was acquired by Bre Pettis in 2017 and became Bantam Tools. In 2003, Danielle co-founded her first company, SnipeSwipe, an internet software as a service (SaaS) company providing assistance to customers in using eBay. She ran SnipeSwipe for 13 years. Early in her career, Danielle worked with the Naval Research Academy in Washington, DC. During her PhD at UT Austin, she invented new materials for lithium ion batteries. Several of her battery materials have been patented and subsequently licensed. Danielle is passionate about education, especially science and math for women and girls, fostering work-based apprenticeship programs, and encouraging the development of businesses that provide relevant and meaningful mentorship for the future workforce in both urban and rural areas. Danielle received her B.S. in chemical engineering from MIT in 2002 and a Ph.D. in materials science and engineering from the University of Texas at Austin in 2012. She is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.