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Shabnam Mogharabi is an entrepreneur, media and entertainment executive, and producer with more than 20 years of experience leading content teams in strategy, growth, development, sales, social impact, marketing, and culture. She co-founded the mission-driven studio SoulPancake with actor Rainn Wilson, which she ran as CEO for nearly a decade, amassing 10M fans and more than 1B video views, before a successful exit to film studio Participant. Under her tenure, SoulPancake was named to Inc5000’s Fastest Growing Businesses and Fast Company’s Most Innovative Companies in Media.
Currently, she is the founder and CEO of The Joy Brigade, a consulting and advisory firm that helps early- and mid-stage media and entertainment companies with strategy, business planning, cultural transformation, and brand storytelling. Shabnam is also a highly sought-after public speaker, keynoting dozens of conferences and events annually on the subjects of positive psychology, joy, and purpose. She is a Henry Crown Fellow and a member of the Aspen Global Leadership Network.
Shabnam began her career in journalism, where she ran large editorial newsrooms and won the prestigious Jesse H. Neal Award (the Pulitzer Prize of B2B journalism). She has always been drawn to companies whose mission and culture align with her personal values and desire to tell stories that create hope in a depleted world.
Shabnam is on the advisory boards of the film crowdfunding startup Seed & Spark, the children's media company Tiny Souls Media, and the swimwear brand Sunset Vibes. She is an industry advisor for USC Annenberg's Media & Storytelling Program. And is on the board of directors of international nonprofit Girl Rising and national nonprofit Tahirih Justice Center. She lives in Los Angeles with her husband and two kids.
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