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Shirley Cheung is the founder and chief executive officer of Nuoxin Food Company Limited which runs www.lecake.com, an online cake brand covering 15 cities in China. From 2016, Nuoxin has extended its manufacture into the dessert, bakery and festive items. Shirley founded her fashion label, China Lane, in 2006 with a boutique and design studio in Paris and a garment factory in Shanghai. China Lane collections have been collected by Netherland Fashion Museum in 2007. Prior to her start ups, Shirley worked at Lane Crawford and Leo Burnett Advertising Agency in Hong Kong. She earns her master degree in fashion marketing at Parsons School of Design in New York and her bachelor degree in economics at University of Chicago. Shirley is a Fellow of the fifth class of the China Fellowship Program and a member of Aspen Global Leadership Network.