Title and Organization:
Phyllis Cheung is chief executive officer of McDonald’s China, she oversees the company’s 3,000 restaurants’ business and market expansion strategies. In 2017 and 2018, she was profiled by Forbes magazine among the top business women in China.
Between 2012 and 2014, Phyllis was managing director of McDonald’s Singapore and regional manager of McDonald’s Malaysia. The Singapore organization won the first ever Advertiser of the Year Award and Best of the Best Employer Award.
Before Phyllis took on the managing director role, she was the China market’s CMO where she led the 2008 Olympics campaign and grew market share to take number 1 position in tier one and two cities.
Prior to joining McDonald’s, Phyllis was strategic planner at Leo Burnett. She had a long history of fast moving consumer goods experience in Asian markets such as Hong Kong, India and mainland China. She spent several years working for some of the largest advertising shops, including Saatchi & Saatchi, J. Walter Thompson.
Phyllis holds an executive MBA degree from the Chinese University of Hong Kong. She is a Fellow of the fifth class of the China Fellowship Program and a member of the Aspen Global Leadership Network.