Title and Organization:
Alida Boer is the founder and CEO of Marias, a luxury accessories brand which aims to preserve traditional Guatemalan textiles while empowering female artisans. Alida created Marias in 2011 with a business model dedicated to creating more economic opportunities for Guatemalan women and has created over 500 jobs for women across different regions. Through Marias, Alida elevates outside notions of traditional craftsmanship by incorporating artisanal couture techniques in luxury items and appealing to a global market.
Alida’s unique approach to business has awarded her with numerous accolades. She was named in “Women of the Year in 2013” by Look Magazine and selected entrepreneur by the Global Entrepreneurship Monitor at the Franciso Marroquin University that same year. In 2014, Alida became the ambassador of FUNSEPA in Guatemala. Alida was then named in Contrapoder’s “100 Most Influential People in Guatemala” in 2015.
Most recently, Alida was selected as one of “50 Most Impactful Women in Central America” by Estrategia y Negocios. She remains passionate in her support of the Guatemalan textile industry and her focus on developing economic growth within these communities.
Alida is a fellow of the thirteenth class of Central American Leadership Initiative and a member of the Aspen Global Leadership network.