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After winning Miss Guatemala in 2007, Alida had the chance to travel extensively to remote areas in Central America. There, she discovered things that moved her to the core and unlocked the urge to share them with the world through socially conscious businesses. She created her first company, MARIAS, after seeing the immense talent of female artisans who could not provide proper financial support for their families. What started as a small group of isolated weavers has grown into a network of over 500 craftswomen throughout Guatemala who now have the opportunity to bring home a fair income. Their gorgeous, cult-favorite creations are available worldwide and featured in CNN Español, Vogue, WWD, Harper's Bazaar, and Elle Mexico. Her newest venture, NOLÉ, came about in Honduras, where she finally stumbled upon a cure for her stress-induced hormonal hair loss. Amazed by the effectiveness of this natural ingredient, she partnered with a local chemist to develop a line of ultra-clean solid shampoo and conditioners. While the company launched in the US early summer of this year, it has gained the attention of some big names, including Nylon Magazine, Vogue, WWD, Beauty Independent and Fashionista. But her biggest KPI is the constant influx of rave reviews on Amazon and repeat customers on her site. As a result, she's excited to expand her US presence in 2023. Alida is a fellow of the thirteenth class of Central American Leadership Initiative and a proud member of the Aspen Global Leadership network.