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Ivana Kirkbride is the Director of Content Strategy & Programming for Facebook Video, where she oversees content investment and strategy, program development and programming across the portfolio of FB Inc. video products such as Facebook Watch, Instagram TV and more.
Prior to Facebook, Ivana was the General Manager for OTT Entertainment at Verizon Media. She led P&L management of a suite of AVOD, SVOD and MVPD products. As the Chief Content Officer for Verizon’s OTT video service go90, she executed a focus on premium content. Under her leadership, go90 earned over 90 major award nominations including an Oscar win for Best Animated Short Film. Dear Basketball was a landmark win-- the first for an ad-supported video platform. Before that, Ivana was the Head of Content for Vessel which was acquired by Verizon. Before Vessel, Ivana held several executive roles at YouTube and was a founding member of the YouTube Originals team. Prior to her time at YouTube, she held operating roles at digital media startups and investment roles at technology private equity funds.
Ivana holds a B.S in Finance from the McIntire School of Commerce at the University of Virginia. She is a 2018 Henry Crown Fellow with the Aspen Institute, a member of the Producers Guild of America and the International Academy of Television Arts & Sciences and serves on the boards of NATPE NXTGN, VidCon and OneGS Media.
Ivana currently lives in Los Angeles with her three children, dog Sola and her husband, Brian Kirkbride.
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