Title and Organization:
As the Chief Marketing Officer of Citi, Carla leads Citi’s unified branding and marketing organization in building distinctive, impactful campaigns that differentiate the brand and fuel the firm’s continued growth. In this role, Carla oversees Citi’s Branding and Sponsorships, Global Consumer Banking marketing and elements of the Institutional Clients Group’s marketing and sponsorship activities. Carla joined Citi in 2018 as Chief Brand Officer, leading efforts to bring Citi's mission of enabling growth and economic progress to life around the world and overseeing Corporate Branding, Advertising, Sponsorships, Experience and Media, as well as Insights and Analytics. Prior to joining Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs. Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company. Carla is a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.