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Lei was born in China, educated in Australia. He graduated from University of Melbourne with a degree in Law and Finance. Lei has worked in the areas of law, investment banking, private equity investments before starting "United Entertainment" ("UEC"), a music record lable in China in 2015. He has a wide range of interests including sports, music and technology. Lei is a Fellow of the sixth class of the China Fellowship Program and a member of the Aspen Global Leadership Network.