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Max R. Goldberg, Co-Founder, Strategic Hospitality, Nashville, TN.
Max Goldberg is co-founder of Strategic Hospitality, the company responsible for dynamic destinations across Nashville, including Merchants, The Patterson House, The Catbird Seat, The Band Box and The Country Club located in First Horizon Park, Bastion, Henrietta Red, Locust, Taqueria Zepeda in GEODIS Park, Kisser, and recently opened in the Nashville International Airport®: Kitty Hawk Eat + Drink, Voodoo Doughnut, The Titans Press Box, and The Music City Shop. Strategic Hospitality proudly operates Friends In Low Places Bar & Honky-Tonk, owned by Garth Brooks and Trisha Yearwood, which opened in November 2023. Created in 2006 as a modest company of two, Strategic Hospitality has grown to a thriving hospitality group employing over 1000 people across each of its venues.
Max is active in the Nashville community by sitting on the boards for the Nashville Convention and Visitors Bureau, Oz Arts Nashville, and the Community Foundation. He is a member of the Young Presidents Organization, Entrepreneurs Organization, Urban Land Institute, a 2016 graduate from Leadership Nashville, and a member of the 2019 class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute. Max was recognized as one of Forbes 30 Under 30 in 2013, Nashville Business Journal 40 Under 40 2016, and Nashville Business Journal Power 100 in 2015, 2016, 2017, 2018, 2020, and 2023. In 2023, Strategic Hospitality was honored as The Next Awards’ Market Leaders in Real Estate, Hospitality, and Construction. In 2024, Max starred in the “Friends In Low Places: Building The Oasis” docuseries on Amazon Prime, which provides viewers an insider's view on the creation of the bar & honky-tonk.
The Goldberg brothers’ nomination for the 2015, 2016, 2018, 2019, and 2020 James Beard Foundation Awards for Outstanding Restaurateur attests to their entrepreneurial drive, innovative ideas, and focus on exceptional customer service within each of their establishments. Furthering Strategic Hospitality’s reputation as leaders in hospitality, Julia Sullivan, chef and co-owner of Henrietta Red, was honored as a Nominee for Best Chef: Southeast by the James Beard Foundation in 2020, as well as Josh Habiger, chef and co-owner of Bastion, in 2023. In 2024, Brian Lea and Leina Horii, the husband-and-wife duo behind Kisser, were honored as a Nominee for Best New Restaurant by the James Beard Foundation.
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