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Deb Gordon, MBA, is author of the Health Care Consumer’s Manifesto (Praeger 2020), based on research she conducted as a senior fellow at Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. She is a Forbes.com contributor. Her work has appeared in the Harvard Business Review blog, USA Today, TheHill, and JAMA Network Open, among others. As co-founder and CEO of Consumer Health Advocacy, Inc. and co-director of the Alliance of Professional Health Advocates, Deb is building a patient advocacy platform. Previously, Deb served as CEO of Voxent, a nonprofit health technology company serving reproductive health providers nationwide, until its acquisition in 2016. Deb spent nearly a decade leading health plan growth, including as chief marketing officer at Network Health, a Massachusetts health plan ranked the #1 Medicaid plan nationally by NCQA. Under Deb’s leadership, Network Health received more than 200 marketing awards and was named the 2010 Top Leadership Teams in Healthcare by Health Leaders Media. Deb has also held nonprofit and for-profit product and project management roles, including director of marketing at John Snow, Inc.’s Community Health Institute. Deb is a 2013 USA Eisenhower Fellow, traveling to Australia, New Zealand, and Singapore to explore the role of consumers in high-performing health systems, and a 2011 Boston Business Journal 40-under-40 honoree. Deb graduated from Brown University with a BA in bioethics and earned an MBA with distinction from Harvard Business School. Deb is a Fellow of the fifth class of the Health Innovators Fellowship and a member of the Aspen Global Leadership Network.