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Deb Gordon, MBA, is author of the Health Care Consumer’s Manifesto (Praeger 2020), based on research she conducted as a senior fellow at Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government (2017-2019). She writes about health care consumerism as a Forbes.com contributor and for other outlets. Her contributions have appeared in the Harvard Business Review blog, USA Today, TheHill, and RealClear Politics, and her academic research has appeared in JAMA Network Open and the Journal of Participatory Medicine. As founder of Consuming Health, Deb works on health care consumer strategies and messages. Previously, Deb served as CEO of Voxent, a nonprofit health technology company serving reproductive health providers nationwide, until its acquisition in late 2016. Deb spent nearly a decade leading health plan growth, including as chief marketing officer at Network Health, a Massachusetts health plan with more than 230,000 low- and moderate-income members, ranked the #1 Medicaid plan nationally by NCQA. Under Deb’s leadership, Network Health received more than 200 marketing awards as well as the 2010 Top Leadership Teams in Healthcare award from Health Leaders Media. Deb has also held product and project management roles in for-profit and nonprofit organizations, including director of marketing at John Snow, Inc.’s Community Health Institute. Deb is a 2013 USA Eisenhower Fellow, traveling to Australia, New Zealand, and Singapore to explore the role of consumers in high-performing health systems, and a 2011 Boston Business Journal 40-under-40 honoree. Deb volunteers at MIT’s delta v start-up accelerator, as a Fierce Healthcare Innovation Awards judge, and in various mentorship programs. Deb graduated from Brown University with a BA in bioethics and earned an MBA with distinction from Harvard. Deb is a Fellow of the fifth class of the Health Innovators Fellowship and a member of the Aspen Global Leadership Network.
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