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Laura is Founder and CEO of TheVentureCity, an operator-led investor from first ticket to first round. TheVentureCity’s product-led growth focus supports promising, early-stage to Series A startups around the world, in particular in the USA, Europe & Latin America. Since founding TheVentureCity in 2017, Laura has supported over 78 companies through the First Ticket Product led Growth support and an additional 30 companies through their First-Round funds. She’s grown the reach of TheVentureCity to campuses in Miami and Madrid, as well as offices in San Francisco and Sao Paulo. An early employee of Facebook, Laura spent almost nine years supporting the platform’s growth initiatives in Silicon Valley, Latin America, Spain and Portugal. As Facebook’s first international growth team executive in Europe, she led Facebook’s development in Spain and Portugal. She then spearheaded Facebook’s mobile and connectivity initiatives to LatAm as the Growth, Mobile & Partnerships Director. Prior to Facebook, Laura held management roles at eBay and Siemens and co-founded Esplaya.com, the first beach tourism digital platform in Spain in 2000. An active equal rights advocate, angel investor, mentor, and board member, Laura serves as a board member of the Caixabank Payments and Consumer board in Spain (publicly listed), PayClip, the largest Fintech in Mexico & RecargaPay, Top 5 Fintechs in Brazil. Laura is a member of the 2022 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
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