About
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Nick Tran is the President and CMO of Lobos 1707 and Ciroc, a joint venture between Diageo and Main Street Advisors. As the former CMO of FARTECH, Global Head of Marketing at TikTok, and an angel investor in consumer disruptor brands, Nick has a reputation for transforming brands into cultural icons and developing consumer and digital strategies focused on Gen Z audiences. In his role as TikTok's first head of global marketing, he was responsible for all aspects of TikTok's global marketing efforts, including brand strategy, media and advertising, social media, and co-marketing partnerships, campaigns, and activations across all regions. Nick led TikTok's first global marketing campaign, "It Starts on TikTok," to celebrate the global TikTok community for propelling unique and inspiring content into memorable cultural moments and movements. Before joining TikTok, Nick was VP, Head of Brand and Culture Marketing at Disney/Hulu. During his time at Hulu, he reinvented the brand and worked on memorable campaigns like "Better Ruins Everything," "Hulu Has Live Sports" (including the Tom Brady Super Bowl ad), and the "World Record Egg." Prior to Hulu, he helped build the brand at Samsung Electronics, Stance, and Taco Bell in various roles including brand and culture, influencer and experiential marketing, social media, and digital marketing. In 2021, Nick was included in Forbes' Most influential CMOs list at #5, Adweek's Brand Genius Honoree, Ad Age Top 30 CMO, Business Insider's Top 27 CMOs, Campaign's Top 50 CMOs, and Adweek's Top CMOs List. In 2020, he was included in Fortune's 40 under 40, AdAge's 40 under 40 list, and Forbes' CMO Next list. He holds an MBA from The Paul Merage School of Business at the University of California, Irvine, and a Bachelor of Arts degree in history and psychology from the University of California, San Diego. Nick is a member of the 2022 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
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